Ambition

Set a daring vision for how the brand and its marketing can help the business, through changing the behavior of the right set of people.

Ambition

Now/Next
Audiences

Understand who the current customer is — and then identify the “next” customer for growth

Brand
Dynamics

Give the brand meaning, magnetism, and a mandate for taking action

The Peaks
Assesment

Assess how consumers navigate the category and where “peaks” of marketing opportunity exist

Design

Plan and orchestrate how the brand comes to life through meaningful marketing actions, creating a holistic experience

Design

Opportunity
Minutes

Identify the times and places in the audience’s journey when the brand has the greatest opportunity to make an impact

Experience
Design

Create a cohesive experience grounded in the right people, the right moments, the right content, and the right channels

Tech and
Data Design

Ensure that have the right infrastructure in place to deliver the experience and collect the right data along the way

Action

The best plan in the world is worthless unless it actually comes to life and does what it is meant to do

Action

Partner
Selection

Now that we know what the brand needs to do, we can select the right creative and production partners to make it happen

One Direction
Process

Inspire and lead all discipline partners, internal and external, by channeling (and rechanneling) them towards common goals over the course of the marketing

Ongoing Evaluation
& Optimization

Making sure everything is doing its job and hypothesizing ways to make it better

aZasób 2