Dirt Worldwide — Clean marketing for the dirtiest business problems

"Dirt is matter out of place."

— Mary Douglas, anthropologist and cultural theorist, in Purity and Danger


On dirt:

We are inspired by the inimitable Mary Douglas, reportedly a strong influence on Marshall McLuhan, who said that dirt is simply matter that is out of place. Dirt on your kitchen floor may be seen as a problem, for example, while the same matter under your tomato plants is — magically — transformed into soil. We think dirt is a pretty good metaphor for marketing because marketing is all about context too.